In a world where consumers are overloaded with marketing, fragrance diffusion is an innovative strategy to develop a subconscious brand loyalty. Scent marketing is more than a pleasant fragrance, it is a way to enhance your clients experience. The right fragrance will reinforce brand identity which will translate into an increase in sales.
The sense of smell is the most powerful of all senses due to its ability to unlock memories and create strong emotional connections called the Proust Phenomenon. Olfactory information has unique and direct pathways to the structures of the brain that deal with memories and emotions. This provides a strong link between smells and pleasant experiences, unlike other senses.
Sakāw’s mission is to continuously innovate scent marketing for your customer experience and brand loyalty. Our experts will help you tailor and customize the right fragrance for your brand to communicate your brand character.
Of our emotions affected by smell
Of people clearly remember
a particular scent after one year,
whereas visual recollection reaches only 50%
Research at Ryerson University demonstrated that the presence of a pleasant smell is an effective way to enhance consumers’ perceptions and reactions to the service environment. Customers perceive a higher degree of luxury and comfort in a well scented area, which is of great importance for the hospitality industry.
Enhance the quality of your offering to your customers by including a unique fragrance in your environment and impress your guests. Sakāw designs fragrances with experts in perfumery to provide an elegant, subtle, and unique scent to your business.
A study at the University of Pittsburgh indicates that customers will be more interested in spending their money when they perceive that the purchasing environment has a pleasant smell.
Fragrances can be used to communicate information about what is sold, something that specialty stores such as bakeries and coffee shops have utilized for a long time. Research demonstrated that sales of a product positioned near a diffused scent increased sales by 36.9%. Scent application that corresponds to your product or business is the key to boost your sales. Sakāw provides fragrances that fit your values, products and brand, and ensures you get a return on investment.
